How much should you charge for a TikTok sponsorship? Rates run from $50-$200 per post for nano creators (1K-10K followers) up to $15,000-$50,000+ for mega creators (1M+), with micro (10K-50K) at $200-$1,000, mid-tier (50K-200K) at $1,000-$5,000, and macro (200K-1M) at $5,000-$15,000 per in-feed video. Where you land inside that range is set by three things: follower count sets the baseline, engagement quality multiplies it, and niche determines the ceiling.
Most creators undercharge for their first deal because they accept the first number a brand throws out with no reference point for what their audience is actually worth. This guide gives you that reference point — a follower-tier rate card, the real niche multipliers used by our calculator, worked dollar examples, and the add-ons brands hope you forget to charge for. Every figure below is an estimate based on published rate ranges and industry surveys, not a guaranteed payout.
Last updated: July 2026 · Figures reflect Q1 2026 market ranges.
Rate Card by Follower Count
Follower count is the starting point for sponsorship pricing because it is the metric brands frame initial conversations around, even though engagement quality matters more for actual campaign performance. Here are the standard TikTok sponsorship rates by follower tier for a single in-feed video:
| Tier | Followers | Rate per in-feed post | Typical avg engagement | Total monthly (all streams) |
|---|---|---|---|---|
| Nano | 1K-10K | $50-$200 | 8-15% | $50-$500 |
| Micro | 10K-50K | $200-$1,000 | 5-8% | $100-$1,000 |
| Mid-Tier | 50K-200K | $1,000-$5,000 | 3-5% | $1,000-$10,000 |
| Macro | 200K-1M | $5,000-$15,000 | 2-4% | $10,000-$50,000 |
| Mega | 1M+ | $15,000-$50,000+ | 1-3% | $50,000-$500,000 |
A fast sanity check on any tier is the per-follower baseline: TikTok in-feed posts price at roughly $0.05-$0.25 per follower depending on niche, before engagement and deliverable adjustments. A 40K-follower creator, for example, should expect somewhere between $2,000 (0.05) and $10,000 (0.25) on the raw follower math — then the tier ceiling ($1,000 for micro) and the niche multiplier pull that into a defensible range. Use whichever method gives the more conservative number as your floor.
Nano creators (1K-10K): Tight-knit communities with high trust and the highest engagement percentages on the platform. Deals are usually with smaller DTC or local brands, rates are modest, but volume is high and creative restrictions are light.
Micro creators (10K-50K): Where sponsorship income starts becoming meaningful. Brands treat this as the sweet spot for cost-effective reach with genuine trust. Strong engagement in a valuable niche pushes you toward the $700-$1,000 end; broad entertainment content lands nearer $200-$400.
Mid-tier creators (50K-200K): Where brand-deal revenue can replace a salary. You are now working with brands that have dedicated influencer budgets. The wide range reflects niche and engagement gaps — a finance creator at 100K with 5% engagement commands far more than a comedy creator at the same count with 3%.
Macro creators (200K-1M): Scale plus credibility. Deals get structured as multi-video packages with exclusivity windows and off-TikTok usage rights, and negotiations often run through managers on both sides.
Mega creators (1M+): The least standardized tier. Rates hinge on audience demographics, past campaign performance, and cultural relevance. Site canon caps the range at $15,000-$50,000+, but top creators in high-value niches routinely exceed $100,000 for a single deliverable once usage rights and exclusivity are stacked on.
One caution when you compare notes with other creators or read competitor rate guides: the tier boundaries above are site canon. Many external guides define micro as 10K-100K and macro as 500K-1M, which silently shifts every dollar range. If a benchmark looks 2-3x higher than ours, check whether it is using wider tiers before you reprice.
Niche Premium Multipliers
The follower-tier rates are baselines. Your actual rate should be scaled by the commercial value of your niche — brands pay more to reach audiences that spend more on their products. These are the exact brand-deal multipliers our brand deal rate calculator applies:
| Niche | Brand-deal multiplier |
|---|---|
| Beauty & Fashion | 1.4x (highest) |
| Finance | 1.3x |
| Tech | 1.3x |
| Fitness | 1.2x |
| Food | 1.1x |
| Lifestyle | 1.1x |
| Education | 1.0x (baseline) |
| Other | 1.0x |
| Entertainment | 0.9x |
| Gaming | 0.9x |
| Comedy | 0.8x |
Beauty and fashion lead brand-deal pricing at 1.4x, not because the audience is the most niche but because beauty brands spend the most volume on TikTok influencer marketing — every major label runs continuous campaigns. Finance and tech follow at 1.3x on the strength of high customer lifetime values. Fitness (1.2x) benefits because product demonstration works so well in video. Comedy sits at the bottom (0.8x) because those audiences, while huge, are the hardest to target commercially.
There is one trap worth flagging. Finance is the highest-value niche for the Creator Rewards Program (RPM $1.50-$3.00 per 1,000 qualified views) because advertiser demand for finance keywords is intense. But for brand deals, beauty outspends finance, so beauty carries the higher brand-deal multiplier. Do not assume your Creator Fund ranking and your brand-deal ranking are the same — they are separate revenue streams driven by different forces.
How to Calculate Your Rate: A Worked Example
The method our calculator uses is simple enough to run by hand:
- Pick a base inside your tier's range (or use followers x $0.05-$0.25 as a cross-check).
- Multiply by your niche multiplier.
- Multiply by your engagement band — Excellent (10%+) 1.5x, Good (5-10%) 1.2x, Average (2-5%) 1.0x, Below Average (under 2%) 0.7x.
- Add deliverable and rights premiums on top.
Example A — Beauty micro creator, 30K followers, 6.5% engagement, single in-feed post. A 30K account sits low-to-mid in the micro tier, so start around $500. Apply beauty (1.4x) to reach $700, then the Good engagement band (1.2x) to reach roughly $840. A defensible ask is $800-$900 for the video.
Example B — Finance mid-tier creator, 120K followers, 4% engagement, in-feed post with usage rights. Base around $2,500 for the middle of the mid tier. Finance (1.3x) lifts it to $3,250; Average engagement (1.0x) holds it there. Add usage rights at +30% (+$975) and your quote is about $4,200.
Example C — Comedy macro creator, 400K followers, 8% engagement, whitelisted as a Spark Ad. Base around $7,000 for the low end of the macro tier. Comedy (0.8x) brings it to $5,600; Good engagement (1.2x) raises it to $6,720. Running the post as a Spark Ad applies the 1.3x deliverable multiplier for a quote near $8,700.
Example D — Fitness nano creator, 8K followers, 12% engagement, single in-feed post. Base around $150 for the upper end of the nano tier, reflecting the tight community. Fitness (1.2x) lifts it to $180, and the Excellent engagement band (1.5x, because 12% clears the 10% threshold) raises it to roughly $270. Exceptional engagement is how a small account justifies a rate at the very top of — or slightly above — its tier.
Notice that engagement and niche can swing two creators with identical follower counts by more than 2x. That is exactly why brands screen on engagement rate before they offer a deal — and why measuring yours precisely is worth the five minutes.
Deliverable Type Multipliers
Your base rate covers a standard in-feed video. Different formats carry different value, and these are the deliverable multipliers baked into site canon:
| Deliverable | Multiplier |
|---|---|
| In-feed post | 1.0x (baseline) |
| Spark Ad (whitelisted) | 1.3x |
| Product Showcase | 1.2x |
| LIVE mention | 0.7x |
A whitelisted Spark Ad earns the most because the brand runs your organic post as a paid ad, extending reach far beyond your followers. A LIVE mention earns the least because it is fleeting and unsearchable.
Additional Pricing Factors
Anything beyond a single organic post is a separate line item. These are the standard add-ons, priced as percentage premiums on your base rate:
- Exclusivity (no competitor work for 30-90 days): +30-50%. A locked category in skincare or finance can cost you several other deals — price the opportunity cost in.
- Usage rights (brand reposts your content in their own ads, email, or site): +20-40%. Your content has value beyond its organic reach on your profile.
- Whitelisting / Spark Ads: +15-25%. Some creators bill this as a separate monthly fee for longer campaigns instead of a one-time bump.
- Extra revisions beyond one round: $100-$500 each. Your rate should include one revision; charge for the rest to stop scope creep.
- Cross-posting to Instagram Reels or YouTube Shorts: +15-30% per platform. Each audience is distinct and each post delivers separate value.
- Payment terms: net-30 is standard; if a brand pushes net-60/90, counter with 50% upfront / 50% on delivery.
One rule that is not optional: paid partnerships must be disclosed. TikTok's branded content rules require you to turn on the content-disclosure setting, which adds a "Paid partnership" label. TikTok states plainly that turning disclosure on does not affect your distribution, so there is no reach penalty to fear — and the label is required by both TikTok policy and the FTC.
Sanity-Check Your Quote Against Implied CPV
Brands increasingly validate a flat fee by dividing it by your average views to get an implied cost per view (CPV). Industry rate guides put average TikTok CPV around $0.01-$0.03, so a quote that implies a far higher CPV than your niche norm invites a counter. Run the check before you send a number. If you average 80,000 views and quote $900, your implied CPV is about $0.011 — squarely in range. Average only 20,000 views on the same $900 quote and the implied CPV jumps to $0.045, and a data-driven brand may push back. CPV is not our house model — the calculator prices on followers, engagement, niche, and deliverables — but knowing your implied CPV keeps your ask defensible and stops you from underselling reach or overreaching on a low-view account. Corroborating CPV benchmarks appear in InfluencerFee's 2026 pricing guide.
Remember: Brand-Deal Income Is Taxable
Your quoted rate is not your take-home. Brand-deal payments are 1099 self-employment income in the US, subject to a 15.3% self-employment tax on top of income tax — a combined effective rate of 35-50% in high-tax states like California and New York. Price with that in mind: a $3,000 deal can net closer to $1,800 after taxes and production costs. It is one more reason product-only deals rarely make sense once you can monetize — you cannot pay a tax bill in free skincare.
Common Mistakes That Cost Creators Money
- Anchoring to the brand's first number. The opening offer is a starting point, not a budget ceiling. If it matches your rate card exactly, you are underpriced.
- Treating beauty as the baseline niche. Beauty is the highest brand-deal multiplier (1.4x), not the 1.0x floor. Education and "other" are the baseline.
- Giving usage rights or whitelisting away for free. These are the two most commonly un-billed line items and the easiest 20-40% to leave on the table.
- Accepting product-only deals once you can monetize. Free product is not payment; if a brand can seed product, it has a creator budget.
- Borrowing competitor tier boundaries. Their "micro" often runs to 100K. Mixing their dollar ranges with our tiers inflates your ask and gets you filtered out.
Negotiation Tips
Always counter the first offer. Reply with your full rate-card price and expect to settle in between.
Bundle deliverables for a higher total. A two-video-plus-story package or a three-video series at ~2.5x your single-post rate gives the brand better unit economics and grows your payout. Our complete 2026 rate card breaks down package and deliverable pricing in detail.
Get everything in writing before filming — rate, deliverables, timeline, revision limit, exclusivity, usage rights, and payment schedule. Never shoot on a verbal DM. Watch for the red flags in brand-deal offers before you sign.
Lead with a media kit. A clean TikTok media kit showing your engagement rate, niche, and audience gives you the anchor, so you quote first instead of reacting.
Sanity-check overseas offers. Rates scale to the brand's market, and cross-platform benchmarks like Stan's 2026 influencer rate data show Instagram Reels typically pricing above TikTok for the same creator — useful leverage when a deal spans both platforms.
FAQ
How much should I charge for a TikTok sponsorship with 10K followers?
At exactly 10K followers you sit at the boundary of nano and micro. A reasonable starting rate is $100-$300 for a single in-feed post, adjusted by niche and engagement: a beauty creator (1.4x) with 8% engagement (1.2x) can defensibly ask toward the top of that range, while a comedy account (0.8x) with average engagement should stay near the floor.
Does my niche really change my rate that much?
Yes. The spread from comedy (0.8x) to beauty and fashion (1.4x) is a 75% difference on the same follower count. Niche is the second-biggest lever after follower count and often outweighs a modest engagement gap.
How much extra should I charge for usage rights, whitelisting, or exclusivity?
Usage rights add 20-40%, whitelisting/Spark Ads add 15-25%, and exclusivity adds 30-50% depending on how long and how broad the category lock is. These stack, so a deal with all three can legitimately run 60-100% above your base in-feed rate.
Should I ever accept a product-only (gifted) deal?
Once you have a monetizable audience, no — free product is not compensation. The only reasonable exception is a product you genuinely want paired with a hybrid deal that still includes cash. If a brand can afford to ship product, it can afford a creator fee.
Do I have to disclose a paid partnership, and will it hurt my reach?
You must disclose. TikTok requires the content-disclosure setting for any paid promotion, and it states the setting does not affect distribution — so there is no reach trade-off, and skipping it violates both TikTok policy and FTC rules.
Do TikTok or Instagram creators get paid more per deal?
For the same creator, Instagram Reels typically commands higher brand-deal rates than TikTok (site canon puts Reels at a 1.3x platform multiplier versus TikTok's 1.0x baseline), largely because of Instagram's deeper shopping integration. TikTok's advantage is reach velocity, not per-post price.
Use our brand deal rate calculator to plug in your exact follower count, engagement rate, niche, and deliverables and get a personalized 2026 rate range — or compare your numbers against the full brand deal rates by follower tier dataset first.