TikTok brand deal rates scale with follower count, but the follower number is only the starting point. A single sponsored in-feed post runs roughly $50–$200 for nano creators, $200–$1,000 for micro creators, $1,000–$5,000 for mid-tier creators, $5,000–$15,000 for macro creators, and $15,000–$50,000+ for mega creators — with top mega accounts negotiating well past $100,000. Where you land inside your tier depends on engagement, niche, deliverable type, and audience geography. This page breaks down the benchmarks and the math behind them.
Last updated: July 2026 · Benchmarks reflect 2026 market ranges.
Brand Deal Rates by Follower Tier
The table below shows typical per-post ranges for a standard in-feed sponsored video, along with the engagement rates brands expect at each tier. Engagement generally falls as follower counts rise, which is exactly why smaller creators can punch above their weight on price.
| Tier | Followers | Rate per sponsored post | Typical engagement |
|---|---|---|---|
| Nano | 1K – 10K | $50 – $200 | 8 – 15% |
| Micro | 10K – 50K | $200 – $1,000 | 5 – 8% |
| Mid-tier | 50K – 200K | $1,000 – $5,000 | 3 – 5% |
| Macro | 200K – 1M | $5,000 – $15,000 | 2 – 4% |
| Mega | 1M+ | $15,000 – $50,000+ | 1 – 3% |
These are planning ranges, not guarantees. A nano creator with a 12% engagement rate in a high-value niche can out-earn a micro creator with soft engagement, and a macro account with a lukewarm audience may land near the bottom of its band. Note that some competitor rate guides use wider tier boundaries (for example, defining micro as 10K–100K), which inflates the apparent rate for a given follower count — we hold micro to 10K–50K and mid-tier to 50K–200K so the ranges above stay comparable.
The Per-Follower Rule (and Its Limits)
The fastest mental shortcut is the per-follower method: roughly $0.05 to $0.25 per follower depending on niche, before engagement and deliverable adjustments — about $50–$250 per 1,000 followers. That is raw follower math and runs high, so cap it against your tier range above and use whichever number is more conservative as your floor.
- 15,000 followers (micro): raw follower math runs ~$750–$3,750, capped to the micro range near $300–$1,000 per post
- 45,000 followers (micro): raw follower math runs ~$2,250–$11,250, capped to the micro range near $600–$1,000 per post
- 120,000 followers (mid-tier): raw follower math runs ~$6,000–$30,000, capped to the mid-tier range near $2,000–$4,000 per post
The weakness of this method is that follower count is a vanity metric. A 50,000-follower account with dead engagement is worth far less to a brand than a 15,000-follower account whose videos routinely clear six figures of views. That is why many 2026 rate guides now anchor pricing on views rather than followers, quoting a cost per 1,000 views (CPV/CPM) instead — InfluencerFee's 2026 pricing guide, for instance, benchmarks around $0.01–$0.03 per view. Use the per-follower rule to get a ballpark, then sanity-check it against your real average views before you quote.
Niche Multipliers: Adjust Your Base Rate
Your content category moves your rate as much as a full follower tier can. Apply these multipliers to the tier base rate above. Beauty and fashion command the highest brand-deal premium because that is where advertiser spending concentrates; comedy sits lowest because reach there is cheap and interchangeable for sponsors.
| Niche | Rate multiplier | Why |
|---|---|---|
| Beauty & Fashion | 1.4× | Highest brand spend volume; strong purchase intent |
| Finance | 1.3× | Affluent, decision-making audiences |
| Tech | 1.3× | High-value products, engaged buyers |
| Fitness | 1.2× | Clear product tie-ins and conversions |
| Food | 1.1× | Broad appeal, moderate advertiser budgets |
| Lifestyle | 1.1× | Versatile but competitive |
| Education | 1.0× | Baseline |
| Entertainment | 0.9× | Awareness-driven, lower conversion |
| Gaming | 0.9× | Large reach, softer purchase intent |
| Comedy | 0.8× | Cheap, interchangeable reach for sponsors |
A mid-tier beauty creator (50K–200K) starts from a $1,000–$5,000 base and applies the 1.4× multiplier, landing roughly $1,400–$7,000 before other adjustments. A comedy creator at the same size starts lower, near $800–$4,000.
Engagement Is the Real Rate Driver
Brands increasingly price on how much your audience interacts, not just how many people follow you. The platform-wide average engagement rate is about 4.07% (measured as likes + comments + shares + saves divided by views), and brands generally want to see at least 4%, with premium brands looking for 6%+. Strong engagement earns a 20–50% premium.
| Engagement rate | Rating | Rate multiplier |
|---|---|---|
| 10%+ | Excellent | 1.5× |
| 5 – 10% | Good | 1.2× |
| 2 – 5% | Average | 1.0× |
| Below 2% | Below average | 0.7× |
If your engagement is soft, expect quotes at or below the tier base until it recovers. If it is excellent, that 1.5× multiplier is often the single biggest lever you have on price — bigger than adding another 20,000 followers.
Add-Ons That Raise Your Rate
The post itself is only part of what you sell. Price these on top of your base rate rather than folding them in for free:
- Usage / content rights: +20–40% — the brand reuses your video on its own channels, site, or email.
- Category exclusivity: +30–50% — you agree not to post competing brands for a set window; price the length of the window.
- Whitelisting / Spark Ads: +15–25% — the brand runs your organic post as a paid ad through its account. TikTok's Spark Ads documentation explains exactly what that authorization grants.
- Cross-posting: +15–30% per platform — the same content on Instagram Reels or YouTube Shorts.
- Extra revisions: $100–$500 each beyond the standard one or two rounds.
Standard payment terms are net-30, or 50% upfront and 50% on delivery for new brand relationships.
Package & Volume Discounts
When brands request multiple videos, offer modest volume discounts to win the contract while locking in guaranteed income:
| Package | Per-Post Rate | Total Value | Discount |
|---|---|---|---|
| Single post | $1,000 | $1,000 | — |
| 3-post package | $900 | $2,700 | 10% off |
| Monthly (4 posts) | $800 | $3,200 | 20% off |
| Quarterly (12 posts) | $750 | $9,000 | 25% off (best value) |
Negotiation Scripts: What to Say
When they ask your rate: "My rate for a single sponsored video is $[X], which includes concept development, filming, editing, and posting. I also offer package deals — for example, 3 videos for $[2.5X]. What's your budget for this campaign?" This states your rate confidently, offers options, then surfaces their budget.
When they say it's too high: "I understand budget constraints. My rate reflects my [X]% engagement rate, which means your brand reaches highly engaged viewers, not passive scrollers. Would a reduced package work — 2 videos instead of 3 for $[Y]?" Defend value with data, then trade scope rather than dropping your per-video rate.
When they want free product only: "I appreciate the product offer, but I currently only accept paid partnerships. My rate is $[X], or we could discuss a hybrid: partial payment plus product." Politely decline gifting (unless you are just starting out), but leave the door open.
When to walk away: If an offer is below 50% of your minimum, decline gracefully: "I don't think we're aligned on budget for this campaign, but I'd love to work together in the future." Undersell once and it sets the ceiling for every future deal with that brand.
How These Benchmarks Are Compiled
These ranges are built from published 2026 creator rate guides, TikTok's official Spark Ads and branded content documentation, and the same rate model that powers our brand deal calculator — a per-follower base rate adjusted for engagement, niche, deliverable type, and audience region. They are median ranges, not promises: your actual deals depend on negotiation, portfolio quality, audience demographics, and timing (Q4 holiday demand typically pushes rates up). Treat them as informed starting points, not fixed prices.
FAQ
How much should I charge for a TikTok sponsorship with 10K followers?
At 10,000 followers you sit at the top of the nano tier and the bottom of micro, so a single sponsored post typically runs $150–$400 depending on engagement and niche. If your engagement rate is well above 5% and you are in a premium niche like beauty or finance, quote toward the top of that band and add for usage rights or exclusivity.
Do brands pay more for engagement or followers?
Engagement, increasingly. A creator with 30,000 followers and a 9% engagement rate can command higher rates than one with 100,000 followers and 1% engagement, because brands price on views and interaction. High engagement carries a 1.5× multiplier in our model, which usually outweighs raw follower count.
How much extra should I charge for usage rights or exclusivity?
Add 20–40% for usage rights (the brand reusing your content on its own channels), 30–50% for category exclusivity, and 15–25% for whitelisting your post as a Spark Ad. These are separate line items from your base content fee — never bundle them in for free.
Are these rates guaranteed?
No. They are median market ranges. Your final number depends on negotiation skill, audience quality, brand budget, campaign scope, and timing. Use them as validation and a starting anchor, then confirm your specific figure with the brand deal calculator.
Calculate Your Exact Brand Deal Rate
Use our free calculator to determine your rate based on followers, engagement, and niche.
Related Resources
- Brand deal rates by niche — how much your content category alone moves the number
- How to negotiate brand deals — scripts and counteroffer strategy
- TikTok brand deals complete guide — everything about partnerships and pricing