Creator Fund Replaced with Creator Rewards Program
The Creator Fund is no longer available. Creator Rewards replaced it on January 1, 2026, and pays an estimated $0.50–$2.00 per 1,000 qualified views for original public videos longer than 1 minute.
Key Takeaway
Creator Rewards replaced the discontinued Creator Fund on January 1, 2026. The entry thresholds stay identical — 10,000 followers and 100,000 views in 30 days — but the pay rate rises from the Fund's $0.02–$0.05 to an estimated $0.50–$2.00 per 1,000 qualified views, and only original public videos longer than 1 minute earn.
What Changed at Launch
Five things changed at launch: the pay rate, the video rule, the views that count, the eligible account types, and the application path.
Pay rate: creator-reported RPM rises from $0.02–$0.05 per 1,000 views under the Fund to $0.50–$2.00 per 1,000 qualified US views — roughly 10–40x.
Video rule: only original public videos longer than 1 minute earn rewards; short clips and reposts earn nothing.
View counting: a qualified view is a unique For You feed view watched for more than 5 seconds, and rewards begin after 1,000 qualified views per video.
Account types: Personal accounts in good standing only — Business, political, and government accounts are excluded.
Application path: creators apply in-app through TikTok Studio, and TikTok typically replies within about 3 days.
Creator Fund vs. Creator Rewards
| Criteria | Creator Fund (legacy) | Creator Rewards (current) |
|---|---|---|
| Status | Discontinued | Active in supported regions |
| Follower requirement | 10,000 followers | 10,000 followers |
| 30-day view requirement | 100,000 views | 100,000 views |
| Video rule | Legacy short and long videos could qualify | Original public videos longer than 1 minute |
| Qualified views | Legacy pooled payout model | Rewards begin after 1,000 qualified For You feed views |
| US pay rate (estimated) | $0.02–$0.05 per 1,000 views | $0.50–$2.00 per 1,000 qualified views |
| Age requirement | 18+ | 18+ (19 in South Korea) |
| Account type | Personal accounts | Personal accounts only — no Business, political, or government accounts |
| Primary use | Historical reference only | Current TikTok program for eligible creators |
Current Creator Rewards requirements
100,000 views in the last 30 days
TikTok support lists 100,000 recent views as a core eligibility threshold for creators entering the current program.
10,000 followers and good standing
TikTok also requires at least 10,000 followers plus an account in good standing.
Original public videos longer than 1 minute
This is the clearest operational difference from the old Fund. The current program is structured around longer original videos and qualified views.
Supported regions only
Availability still depends on location, so creators should verify the current region list inside TikTok support and Creator Tools.
What happens to legacy Creator Fund earnings?
TikTok support says collected Creator Fund earnings remain available, and enrolling in Creator Rewards does not remove previously collected rewards.
That means the practical job for most creators is to treat the Fund as archive history and plan around the current program instead.
How RPM works in the Creator Rewards Program
Creator Rewards pays on qualified views, not raw play counts. A qualified view is a unique For You feed view watched for more than 5 seconds, and TikTok begins counting rewards only after a video accrues 1,000 qualified For You feed views. Payouts then multiply qualified views by a revenue-per-mille (RPM) rate.
TikTok publishes no official rate card. Across publicly reported creator data, Creator Rewards RPM commonly falls between $0.50 and $2.00 per 1,000 qualified US views — roughly 10–40x the legacy Fund's $0.02–$0.05. Four factors move a creator's RPM: viewer geography, content niche, average watch time, and audience demographics. Niche shifts the rate most: finance and business content runs $1.50–$3.00 per 1,000 qualified views, technology $1.00–$2.50, and entertainment $0.40–$1.00.
For per-category bands, see the TikTok RPM rates by niche data. The full eligibility breakdown lives in the TikTok Creator Rewards Program guide.
What this means for earnings estimates
Because TikTok withholds official per-view rates, any Creator Rewards earnings figure is a directional estimate, not a guaranteed payout. At the commonly reported band, 1 million qualified views return roughly $500–$2,000. The calculators apply that band to a creator's qualified views and return a low-to-high range rather than a single fixed number.
The formulas, source categories, and refresh schedule that produce these ranges are documented in the methodology reference. The TikTok Money Calculator applies the same RPM band to estimate total creator earnings.
Three practices keep estimates realistic: enter a niche-specific RPM instead of the platform average, count qualified views instead of total views, and rerun the estimate monthly as benchmarks refresh.
What to verify in the TikTok app
Five checks inside TikTok Studio confirm whether the program pays you: eligibility numbers, region, account type, application status, and payout settings.
- 1
Eligibility numbers. Confirm 10,000 followers and 100,000 views in the last 30 days under Profile → Menu → TikTok Studio → Creator Rewards Program.
- 2
Region availability. The rollout has included the United States, United Kingdom, France, Germany, Japan, South Korea, and Brazil — the in-app list is authoritative.
- 3
Account type. A Personal account in good standing is required; Business, political, and government accounts do not qualify.
- 4
Application status. TikTok typically replies within about 3 days; rejected creators appeal within 30 days or re-apply after that window.
- 5
Payout settings. Link PayPal or a bank account in Creator Tools; earnings pass a validation period before withdrawal, and most creators withdraw on a roughly monthly cycle.
Impact by creator tier
The launch affects three creator tiers differently: accounts under 10,000 followers stay excluded, mid-size accounts gain real per-view income, and large accounts gain a paying back catalog.
Under 10,000 followers
Not eligible for Creator Rewards. LIVE Gifts open at 1,000 followers and TikTok Shop affiliate access opens at 5,000, so smaller accounts monetize there first. The TikTok monetization requirements guide compares every threshold.
10,000–100,000 followers
Per-view income becomes meaningful for the first time: 500,000 qualified monthly views return roughly $250–$1,000 at the reported band, versus about $10–$25 under the old Fund. Videos longer than 1 minute are the entry ticket.
100,000+ followers
A back catalog of original long-form videos keeps earning: 1 million qualified monthly views return roughly $500–$2,000, versus about $20–$50 under the Fund rates documented in the TikTok Creator Fund (Discontinued) guide.
What creators should do now
- 1
Check Creator Rewards eligibility
Confirm followers, 30-day views, region, and account standing before changing your monetization plan.
- 2
Shift current content planning toward longer original videos
The strongest program-level change is the emphasis on original public videos longer than 1 minute.
- 3
Use legacy Fund numbers only for comparison
Benchmark older payouts with the legacy Creator Fund estimator rather than treating it as an active calculator.
Creator Rewards Program FAQ
Is the Creator Rewards Program the same as the old Creator Fund?
No. Creator Rewards replaces the discontinued Fund and adds three stricter rules: original content, public videos longer than one minute, and rewards that begin after 1,000 qualified For You feed views.
How much does the Creator Rewards Program pay per view?
Creator Rewards RPM commonly lands between $0.50 and $2.00 per 1,000 qualified US views, based on publicly reported creator data. TikTok publishes no official rate, so individual payouts move with niche, geography, and watch time.
When did Creator Rewards replace the Creator Fund?
Creator Rewards replaced the Creator Fund on January 1, 2026, after TikTok closed new Fund enrollments in March 2024 and distributed final Fund payouts in Q3 2024.
What counts as a qualified view in Creator Rewards?
A qualified view is a unique For You feed view watched for more than 5 seconds, and a video starts earning after it passes 1,000 qualified views.
Can creators still access money earned from the Creator Fund?
Yes. Previously collected Creator Fund earnings remain available, and enrolling in Creator Rewards does not remove past payouts.