A common starting point for a sponsored TikTok post is roughly $10 to $20 per 1,000 followers, or about $0.01 to $0.02 per follower — so a creator with 20,000 followers would anchor a single post around $200 to $400 before adjusting for engagement, niche, and how the brand plans to use the video. That per-follower rule is only a floor: strong engagement, a high-value niche, and add-ons like usage rights or paid whitelisting routinely push real rates several times higher. Treat every number on this page as a planning figure, not a fixed price — the market sets the final rate, and your job is to quote from an informed range instead of a guess.
How Much Should You Charge for a TikTok Post?
As a quick answer, charge roughly $10 to $20 per 1,000 followers for a single sponsored TikTok post, then adjust up for strong engagement, a high-value niche, and usage rights. The deeper principle: charge based on the value you deliver, not just your follower count. Two pricing methods dominate, and most creators blend them.
The per-follower method is the fast mental anchor: multiply your followers by $0.01 to $0.02. It is easy to explain to a brand and works well for accounts with steady, predictable engagement. Its weakness is that follower count is a vanity number — a 50,000-follower account with dead engagement is worth far less than a 15,000-follower account whose videos routinely hit six figures of views.
The view-based (CPM) method fixes that by pricing on the reach you actually deliver. Estimate your typical views per video, then apply a cost per 1,000 views (CPM) of roughly $5 to $30 depending on niche and audience quality. The formula is average views multiplied by (CPM divided by 1,000). A creator who averages 120,000 views at a $15 CPM would price a post near $1,800 — often well above what the pure follower math suggests, which is exactly why engaged creators should quote this way.
When the two methods disagree, quote the higher one if your engagement supports it, and be ready to justify it with your view and engagement data. The Brand Deal Rate Calculator runs both models from your followers, average views, engagement rate, and niche so you can walk into a negotiation with a defensible number.
TikTok Sponsored Post Rates by Follower Tier
The table below shows typical planning ranges for a single in-feed sponsored video, grouped by the follower tiers brands use in their outreach. These are starting ranges before add-ons — a creator at the top of a tier with excellent engagement can exceed them, and a low-engagement account can fall below.
| Tier | Followers | Typical rate per post (planning range) |
|---|---|---|
| Nano | 1,000 – 10,000 | $25 – $200 |
| Micro | 10,000 – 100,000 | $200 – $1,250 |
| Mid-tier | 100,000 – 500,000 | $1,250 – $3,500 |
| Macro | 500,000 – 1,000,000 | $3,500 – $7,000 |
| Mega | 1,000,000+ | $7,000 – $25,000+ |
Nano and micro creators are often the best value for brands because their engagement rates tend to run higher than large accounts, so do not undercut yourself just because your following is small. For a fuller breakdown of what each tier commands and how packages are discounted, see the brand deal rates by follower count reference. Rates also vary by category — the brand deal rates by niche data shows how much category alone moves the number.
How Engagement Rate and Niche Adjust Your Rate
Engagement rate and niche are the two multipliers that turn the base range into your actual quote.
Engagement rate signals how much attention your audience pays. If your engagement sits well above the norm for your size, add a premium — high-engagement accounts convert better, and brands know it. If your engagement is soft, expect to price at or below the base range until it recovers. Calculate the number honestly with the TikTok engagement rate calculator guide and use it as proof, not just a claim.
Niche sets the ceiling. Categories with high purchase intent and affluent or decision-making audiences command more per view than broad entertainment:
- Charge a premium (roughly +30% to +100%): finance and investing, B2B and software, technology, health and medical, real estate, and luxury. Audiences are smaller but far more valuable to advertisers.
- Charge around the base: beauty, fashion, food, fitness, home, and travel. Engagement is often strong, but these categories are competitive and pricing power is moderate.
- Expect pressure below the base: broad comedy, general lifestyle, and pure entertainment, where reach is cheap and interchangeable.
A finance creator and a comedy creator with identical follower counts can quote wildly different rates for the same deliverable, and both can be correct.
Deliverables That Change the Price
The post itself is only part of what you sell. What the brand does with the content — and what it asks you not to do — changes the price as much as your audience size does. Price these add-ons on top of your base post rate rather than folding them in for free.
| Add-on | What the brand gets | Typical premium |
|---|---|---|
| Usage / content rights | Reuses your video on its own channels, website, or email | +25% to +100% of base |
| Paid whitelisting (Spark Ads) | Runs your post as a paid ad from your handle | +50% to +100% of base |
| Category exclusivity | You agree not to post competing brands for a set period | +20% to +100% of base |
| Cross-platform posting | Same content on Instagram Reels or YouTube Shorts | +25% to +50% per platform |
| Rush delivery | Tight turnaround outside your normal schedule | +25% to +50% |
Usage rights and whitelisting are the two most commonly given away by mistake. Once a brand can boost your video with ad spend or run it for months on its own channels, it is buying media, not just a post — that is worth a real premium. Exclusivity has a genuine cost too: locking out competitors for 30, 60, or 90 days means turning down other deals, so price the length of the window, not a flat fee. When a brand pushes back on any of these, the Sponsorship ROI Calculator helps you frame the conversation in the terms brands care about — the return their spend is likely to generate against your rate.
How to Negotiate Your TikTok Rate
Negotiate from data and deliverables, never from your feelings about the number. A few principles keep you from leaving money on the table:
- Send a rate card, not a DM figure. Present your base post rate and priced add-ons in writing so the conversation starts from your framing. The how to negotiate brand deals guide has scripts for the common pushbacks.
- Anchor with the deliverables, then adjust. If a brand's budget is below your rate, cut scope (fewer add-ons, shorter usage window, no exclusivity) rather than simply dropping the price. This protects your rate for the next brand.
- Justify with reach, not follower count. Lead with your average views and engagement rate. A view-based quote from the Brand Deal Rate Calculator is far more persuasive than a round number.
- Charge more, not less, for exclusivity and rights. Requests to add usage, whitelisting, or exclusivity are the moment to raise the quote — they are signs the brand values the content highly.
- Walk away from "exposure." Free product in exchange for a post is not payment. Offer a paid rate with an optional product component instead.
If you are booking nearly every deal you quote, your rate is too low — raise it 15% to 20% and watch acceptance. If almost no one says yes, tighten your pitch and audience proof before you cut price.
Frequently Asked Questions
How much should I charge for a TikTok post?
Start at roughly $10 to $20 per 1,000 followers — about $200 to $400 for a 20,000-follower account — then adjust up for strong engagement, a high-value niche, and any usage rights, whitelisting, or exclusivity the brand wants. Confirm the figure with the Brand Deal Rate Calculator before you quote.
How much do TikTok influencers charge?
As a planning range, nano creators (1,000–10,000 followers) charge roughly $25 to $200 per post, micro creators (10,000–100,000) charge $200 to $1,250, mid-tier creators (100,000–500,000) charge $1,250 to $3,500, and creators with over a million followers often charge $7,000 or more. Engagement and niche move every one of these figures.
Should I charge for usage rights separately?
Yes. A standard post is a one-time placement on your feed; usage rights let the brand reuse your video on its own channels, so add roughly 25% to 100% of your base rate. Paid whitelisting (running your post as a Spark Ad) is worth a similar premium because the brand is buying paid media through your handle.
How do I raise my rate over time?
Grow your average views and engagement, then requote on those numbers rather than on follower count. Give existing brands 30 to 60 days' notice before a rate increase, and lead with the specific growth and results that justify it.
Are TikTok rates different from Instagram rates?
They can be, because the same creator often has different reach and engagement on each platform. Price each platform on its own audience and views rather than assuming parity — see the TikTok vs Instagram brand deal rates comparison for how the two typically differ.
Calculate Your TikTok Post Rate
Use the Brand Deal Rate Calculator to turn your followers, average views, engagement rate, and niche into a defensible per-post number, and layer on usage rights, whitelisting, and exclusivity from the ranges above. To show a brand the return behind your quote — and to hold your rate when budgets get tight — run the numbers through the Sponsorship ROI Calculator. For landing the deals in the first place, start with the how to get brand deals guide.